Content Aware Scale
Fill Any Photo to a Pinterest Pin (1000×1500)
Content-aware fill — no upload, runs in your browser
Pinterest Image Requirements
| Specification | Recommended |
|---|---|
| Dimensions | 1000 × 1500 px |
| Aspect Ratio | 2:3 |
| Max File Size | 20 MB |
| Format | JPEG or PNG |
Why Content-Aware Fill for Pinterest?
Pinterest's 2:3 vertical format favors tall images — landscape photos need significant vertical expansion to fit. Content-aware fill stretches only low-energy rows like sky, floors, and empty backgrounds to reach the tall pin format, keeping your subject intact. Your pin stands out in the feed without awkward letterboxing or distorted subjects.
Why does Pinterest's 2:3 ratio dominate the Smart Feed?
Pinterest's Smart Feed algorithm treats image ratio as a ranking signal. Pins submitted at the recommended 2:3 ratio (1000×1500 px) occupy more vertical real estate in the masonry layout, which increases scroll-stopping surface area and click-through rate compared to square or landscape pins. Pinterest itself has published data showing that 2:3 pins consistently outperform other formats in saves and outbound clicks. For product photography, the tall format gives room to show context — a styled flat lay, a model wearing apparel, or a recipe with garnish and plating — all of which drive engagement in shopping-intent searches. For recipe and DIY content, the extra vertical space accommodates step-preview collages that perform well in search results.
The challenge is that most cameras and phones capture images in 4:3 or 3:2 landscape by default, producing photos that are wider than they are tall. Converting a landscape photo to 2:3 requires either significant vertical expansion (adding roughly 2× the original height) or aggressive center-cropping that discards the edges. Center-cropping works for tight portraits, but for food, interior, and nature photography it throws away the environmental context that makes the image compelling. Content-aware fill addresses this by extending the top and bottom of the frame into background regions — sky, tabletops, walls — so the subject stays framed naturally within a properly proportioned tall pin.
When to use Fill Frame vs Smart Crop
Use Fill Frame when your source is a landscape or square photo that needs vertical extension to reach 2:3. This is the common case — a food photo shot on a kitchen counter, a product flat lay, or a travel landscape where adding sky and foreground creates a more immersive tall pin. Use Smart Crop when your source image is already taller than 2:3 (portrait photos shot at 4:5 or 9:16) and you want to trim to the Pinterest-optimal ratio without distorting the subject — letting the algorithm identify and preserve the most important region of the frame.